September 22 Links

How to you figure out who to follow on twitter?

Some people use A-list bloggers to indicate who they ought to follow. These lists, which promote current celebrity figures, are located at Technorati’s Twittorati and at Twitterholic, which allows robust searches via different indicators (sorting).

A range of tools exist to search trending topics at Twitter. You can even search Twitter for the most popular shared URLs on any given day (determined by amount of independent tweets).

Another way to find twitterers is to go to blogs that you enjoy and locate their twitter feed, or search Google for their twitter feed. Utilizing this method permits you to utilize your interest as a deciding factor in locating users.

Finally, and on a more practical level, social media experts should be one of your central interests. Popular accounts to follow will include Twitip and ProBlogger.

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September 17 links

In this class session, we explore the link between blogging and marketing/advertising, and media promotion.

As many of these texts suggest, one of the keys to utilizing blogs is a. use it as a repository for media relations, and b. use blogs to pitch your message to influentials or central bloggers who can use WOM or word of mouse marketing to spread your message to their followers.

In utilizing your blog as a media relations room, it is important to understand how to blog, including the ethics surrounding blogging. Tips for how to blog successfully can be found at ProBlogger, a site which provides professional advice to first time bloggers as well as individual hoping to monetize their blogs. One of Darren Rowse’s central resources is his page for first-time bloggers, which aggregates some posts on how to blog successfully. He also provides a list for how bloggers make money from blogs, and can help explain how individuals are monetizing their blogs for profit and creative employment opportunities. Services such as blog ads serve as a marketplace for blog creators, blog readers and advertisers. Prices for adverting on top blogs can be quite competitive, as seen in the price structure for the liberal blog advertising network. It is less so for the conservative blog advertising network.

For example, the popular mommy blogger Heather Armstrong, who was dooced as a result of blogging about her employees, has decided to monetize on the negative posts written about her in a new Web site. She represents how much blogs are now able to capitalize on advertising revenue in this new market economy.

One of the biggest sources of revenue come from blog networks. Networks can range in size, from big ones like Sugar Inc., Gawker Media, to smaller ones that are more niche-focused, such as BlogHer, and GigaOm. Some bloggers get paid to post about products, seen in such new ventures like Pay Per Post. Some see such services as corrupting the very essence of blogging, specifically in those situations where there is no disclosure.

September 15 Links

In the December 15 lecture, we began to look at blogs and their impact on the field of communication. As the readings suggest, blogging has had a short history, with most blogging software developed in 1999. Some of the most popular platforms are Blogger, WordPress, and Tumblr. Some of you were wondering about how blogging has been evolving, and an excellent resource is David Sifty’s State of the Blogosphere report, which highlights the growth of blogging in its archive to a global phenomenon. As we mentioned in class, blogging has matured and developed to the point of mass adoption, with new microblogging forms arising such as Twitter that extend conversation into the flow (more on that subject matter later).

Blogging celebrates niche production across the long tail of media creation and distribution on the Internet. To find specific niche communities, readers and writers of bloggers turn to blog search engines such as Technorati, BlogPulse, and the Truth Laid Bear, which create top blog lists as well as search boxes to conduct keyword searches on topics arising of interest. As consumers of blog content, you are invited to go to these sites and target your search in an effort to find a blogging community that is of interest to you.

September 10 Links

This class session presented some interesting readings by Clay Shirky, danah Boyd, and Howard Rheingold. These readings led to additional exploration in class. The class session explored the reasons for this excitement about social software, which was well explained by Shirky’s Web 2.0 SF Expo Speech. We also listened to an NPR report on the Social Technographics Ladder research.

More links will follow during the September 14 session, where we will round off our discussion of social software and Web 2.0 as a general concept through some final link exploration.

September 8 Links

For class session, we reviewed readings on the opening chapters of Groundswell. Many of you produced some excellent questions on these initial chapters. We looked at Forrester Research, and received a printout of the social technographics ladder, which showed comparisons to the initial 2007 report. The social media site Digg, and Kevin’s Rose Diggation were also links we explored.

We also looked at a few case studies of the significance of social media to a company’s brand. We recalled the dispute with Jeff Jarvis and Dell, which led to his open letter where he detailed the significance of the groundswell to the company’s image. Other incidents include Heather Armstrong’s dispute against Maytag (in her twitter feed) and one of the most high profile incidents involving Edelman in Walmarting Across America.

Links for September 3

Below is a listing of the links we will be utilizing in class discussion.

Robert Scoble: Twitter Feed; Friendfeed Link

Engadget. Also, you can access their twitter feed.

The notion of the long tail is well explained by this Wired article as well as the the book.

Other books that talk about this new change in business rules include the aforementioned book by Chris Anderson, Naked Conversations (Amazon link) and Small is the New Big (see Amazon link). Chris Anderson’s new book, Free, also contains a promotional video that talks about the new radical rules of social, networked production.

Interesting videos that detail why people want to contribute is well captured by Clay Shirky’s Web 2.0 Expo presentation. Those of you desiring to learn more about Open Source production can check out the movie, Revolution OS, the freely available book Open Sourcesand read what is considered to be the premiere piece on motivation for open source contribution in the article by Eric Raymond titled, The Cathedral and the Bazaar.

Links for September 1

These were the sites mentioned in class:

danah boyd’s blog: