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September 8 Links

For class session, we reviewed readings on the opening chapters of Groundswell. Many of you produced some excellent questions on these initial chapters. We looked at Forrester Research, and received a printout of the social technographics ladder, which showed comparisons to the initial 2007 report. The social media site Digg, and Kevin’s Rose Diggation were also links we explored.

We also looked at a few case studies of the significance of social media to a company’s brand. We recalled the dispute with Jeff Jarvis and Dell, which led to his open letter where he detailed the significance of the groundswell to the company’s image. Other incidents include Heather Armstrong’s dispute against Maytag (in her twitter feed) and one of the most high profile incidents involving Edelman in Walmarting Across America.

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